Related Audiobooks Free with a 30 day trial from Scribd. Unleashing the Idea Virus Seth Godin. Dan Ariely. Cialdini, PhD. Inside the Tornado Geoffrey A. Tuan Dang. Views Total views. Actions Shares. No notes for slide. The four truths of the story teller 1. Tagline- The stories that move and captivate people Are those that are true to the teller, The audience, the moment and the mission 3.
Being true to yourself involves showing and sharing emotions. I want u to feel what I feel 4. Truths of the Teller:- 5. Its Great, AHA!! The great story teller is devoted to cause beyond self. Total views 2, On Slideshare 0. From embeds 0. Number of embeds Downloads Shares 0. I study their reactions and then, even more important, study my reaction to them. What I must follow is my own deepest instinct, and this is best revealed to me as I see how I respond to the feelings and thoughts of other people.
Business leaders too need to be in touch with their listeners—not slavish or patronizing, but receptive—in order to know how to lead them. Getting your story right for your listeners means working past a series of culs-de-sac and speed bumps to find the best path.
Every storyteller is in the expectations-management business and must take responsibility for leading listeners effectively through the story experience, incorporating both surprise and fulfillment. This requires a willingness to surrender ownership of the story.
Business leaders need to tap into this drive by using storytelling to place their listeners at the center of the action. She often tells her life story in a way that anyone can identify with, recalling how she felt like an outcast at her all-girls school as a teenager—with glasses, braces, and corrective shoes—and how that prepared her for the rigors of her professional life.
When you hear Krawcheck describe her journey in these terms, you know exactly how she feels. Perhaps of equal import, business leaders must recognize that how the audience physically responds to the storyteller is an integral part of the story and its telling. Communal emotional response—hoots of laughter, shrieks of fear, gasps of dismay, cries of anger—is a binding force that the storyteller must learn how to orchestrate through appeals to the senses and the emotions.
Getting the audience to cheer, rise, and vocalize in response to a dramatic, rousing conclusion creates positive emotional contagion, produces a strong emotional takeaway, and fuels the call to action by the business leader. The ending of a great narrative is the first thing the audience remembers.
The litmus test for a good story is not whether listeners walk away happy or sad. Orchestrate emotional responses effectively, and you actually transfer proprietorship of the story to the listener, making him an advocate who will power the viral marketing of your message.
A great storyteller never tells a story the same way twice. Instead, she sees what is unique in each storytelling experience and responds fully to what is demanded.
A story involving your company should sound different each time. Whether you tell it to 2, customers at a convention, salespeople at a marketing meeting, ten stock analysts in a conference call, or three CEOs over drinks, you should tailor it to the situation. The context of the telling is always a part of the story. And it did, though the information had been gathered in advance.
There is a paradox here. Great storytellers prepare obsessively. They think about, rethink, work, and rework their stories. When we help companies sell themselves to Wall Street, we often see the CEO and his team present their story 10, 20, 30 times. And usually each telling is better and more compelling than the one before. At the same time, the great storyteller is flexible enough to drop the script and improvise when the situation calls for it.
Actually, intensive preparation and improvising are two sides of the same coin. If you know your story well, you can riff on it without losing the thread or the focus. At the storytelling dinner, scientist and science fiction writer Gentry Lee told us about appearing on a public panel about alien abductions.
As you might expect, the two abductees had colorful, vivid, fascinating stories to tell. The listeners were literally standing on their feet, clapping and cheering. But he could see that the frenzied audience was in no mood to absorb his lengthy presentation. All he said was this:. And yet, despite all these hundreds of supposed abductions, not a single souvenir has ever been brought back—not a single tool or document or drinking glass or so much as a thimble!
Given the total absence of any physical evidence, can we really believe these extraordinary claims? This simple, unadorned statement—improvised on the spot to startle the audience into a fresh way of thinking—completely transformed the situation.
Most of the throng changed from true believers to thoughtful skeptics in just a few moments. A great storyteller is devoted to a cause beyond self. That mission is embodied in his stories, which capture and express values that he believes in and wants others to adopt as their own. Thus, the story itself must offer a value proposition that is worthy of its audience.
The mission may be on a national or even global scale: To land a man on the moon and return him safely to Earth. To win the Cold War and bring freedom to millions of people around the world.
To reverse global warming and save the planet. Or the cause may be more modest but still important, at least to the storyteller and his audience: To turn around a company that is floundering and save hundreds of jobs.
To bring a great new service to market and improve the lives of customers. In any case, the job of the teller is to capture his mission in a story that evokes powerful emotions and thereby wins the assent and support of his listeners. Everything he does must serve that mission. Perhaps the most startling is a colorful anecdote about how Guber's own impromptu use of storytelling, while standing on the deck of a ship in Havana harbor, won Fidel Castro's grudging support for a film project.
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