What is a Magic Quadrant? Are they following or driving the market? How innovative is this vendor? How does the vendor communicate this vision to its customers and peers? These are usually the larger vendors with a noticeable market share and vision on the market.
In practice this means that these vendors are often slightly smaller than leaders but have a vision that aligns well with the vision of Gartner.
Niche Players — Vendors in the Niche Players quadrant are often the smallest players in the market. They are either focusing on a niche or just getting started and lack the means to execute all over the world and communicate their vision with huge marketing budgets. No email or registration required to get the report.
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